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The union at Robert Gordon University staged a boycott of First bus over their student fares, which had become increasingly expensive. A member of the union board approached me and I was commissioned to design a series of posters and pamphlets that would be distributed throughout the union and university campuses. The campaign gained a lot of traction via social media, eventually reaching the local news.

The Company Director eventually caved to the pressure; After negotiating with RGU a new service operating at peak times for staff and students was introduced at a discounted rate. A new annual bus pass for students was also introduced, which allowed unlimited travel for less than £1 a day (with payment options).

  • Print and digital design

  • Social Media

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